ADVICE · WEBMASTERBXL

How to choose a webmaster for your project

Choosing a webmaster means finding a person or a company able to understand your needs and explain how they will meet them. A good-looking portfolio is useful, but it is no substitute for a clear proposal.

Describe your business, your audience and the main action you expect visitors to take on the site. Gather the address of the existing website, the content available and any known constraints. This brief allows the provider to ask concrete questions. It also makes it easier to compare proposals, since they must all respond to the same need.

Look at verifiable projects

Visit the websites presented, including on mobile. Look at how clear the information is, the navigation and the user journeys on offer. Ask what the provider actually did on each project.

A screenshot alone does not prove a commercial result. Traffic or conversion figures must be documented and put into context.

Ask for an explicit scope

The proposal should specify the pages, the features, content preparation and the checks planned. Any licences and third-party work should also be identified. Clarify how stages will be approved, how additional requests will be handled and how the launch will be organised. These points matter as much as the price shown.

Check access and what happens next

Who owns the domain name? What access will you receive? What can you edit? How do you get your content and data back if the working relationship ends?

Maintenance and future changes should be kept separate from the initial build. Commitments on availability and response times should be read in the agreed terms, not assumed.

Favour clear communication

Your contact should be able to explain technical choices in terms of how you will use the site. Being a freelancer or an agency is no substitute for clarity, references or a good fit with the project. I’m Amine, the freelance webmaster and web developer behind WebmasterBXL. You can look at my work and my approach before telling me what you need.

To prepare your project